Dear Friend,

Tonight was the annual Trunk or Treat event at my church.  My wife, seven year old son, Brandon, four year old daughter, and I went.

We had a blast.  My daughter loved the jump houses and my son loved climbing the rock climbing wall.

The lens I look at life through is the lens of sales.

My son wanted a snow cone before we left.  We stood in line for about 20 minutes to get him a snow cone.  When we got to the front of the line the snow cone vendor was making a huge mistake.  This mistake easily cost her 50% of her sales for the night.

This mistake could easily be costing you 50% of your sales.

The mistake was she was not prepared to handle the business.

To maximize sales she needed a better system to serve people faster.

She had 2 prices, $2 or $3.

She had 10 different flavors.

Each order took some time just to figure out what the customer wanted.

Here are some ways she could have increased sales.

She could have had one price, $3.

She could have offered 2 flavors.

She could have had someone have 6 snow cones of each flavor ready to go at all times.

Had she done that should would have easily doubled sales.

What can you do to increase your sales results?

One of the best things you can do to increase your sales results is to improve your sales presentation.  The most content rich audio program I have ever created is the Eric Lofholm Persuasion and Influence System.  This 8 CD set contains over 7 hours of step by step instruction on how to generate leads, set appointments, close sales, and handle objections.  I have bundled this product with my most content rich webinar called The Sales Mountain Webinar.

The bundled program is called the Jump Start Sales Program.  The regular price of the program is a little over $700.  The program is on special for only $47 with a 30 day money back guarantee.  You can get a set now at http://howtosellintheneweconomy.com/

Warmly,

Eric Lofholm