Like most business owners, you're probably interested in strategies to make more sales. The world of business has changed over the last 18 months.  What always sells is value.  What people perceive as value has shifted.  In today’s blog post I will share 7 ways to make more sales now.

1.  Embrace Sales

Millions of business people have a resistance to selling.  The reason for this is there is a stigma about sales in our society.  Sales is viewed as a negative thing.  Because of this many people deliver their sales presentations and try to do so without being viewed as a salesperson.  This is like going to see the doctor and the doctor trying to hide the fact that he/she is a doctor.  Selling is an honorable profession.  I teach people how to sell by serving others and adding value to their prospect.

2.  Deliver a Great Sales Presentation

The fastest way to increase your sales results is to improve the quality of your sales presentation.  Always remember that when you wing your presentation you get wing it results.

3.  Focus on Opportunity

Many people are in a place of fear, panic, and worry.  I have learned from personal experience that fear, panic, and worry do not manifest sales.  Focus on opportunity.  Here is one of my primary questions I ask myself.  “Where are my best opportunities right now?”

4.  Meet People Where they are at

People need a hand up right now.  Do what you can to meet people where they are at.  Adjust your price points if you can to connect with what prospects can afford.  Make payment plans available if you can.  Not everyone can adjust price or offer payment plans.  If you can’t do this strategy focus on the other ideas I have shared.

5.  Strengthen Relationships

The strategy that is working the best for me right now is an idea I call a “Reciprocal Referral Relationship”.  The way it works is you look for people or companies that you can work in harmony with to help each other.  I have built one of these relationships with Jeff Combs.  Jeff is a trainer.  He has a large network like I do.  I refer Jeff to my clients and Jeff refers me to his clients.  We also look for other ways to help each other.  In the last 12 months I have picked up about 40 clients from referrals from Jeff.

6.  Massive Action

If there was ever a time to take massive action it is right now.  I was speaking with my friend and client Brian Traichel.  Brian told me he has been seeing me show up in many places on the internet.  Brian commented to me that he is observing that I am in massive action.  Action is a skill set.  This is not a time to slow down.  This is a time to speed up.  I will be in massive action until Christmas Eve.  Once the first day in January hits I will be back in massive action!

7.  Look for what is Great about the Economy

There are many great things about the economy.  One great thing to me is the economy has really motivated me.  It has also helped me reevaluate what is most important to me.  One of the great things about the economy is there is some tremendous talent available right now.  If you are looking to recruit or hire people the talent pool is very deep.  If you are looking for free lance people to help you with marketing, social media, website work, etc. there are many very talented people who are willing to help you at very fair rates.

Eric Lofholm
Master Sales Trainer and Coach

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