http://www.saleschampion.com/eric-lofholm/sales-stories-part-1/642/ Leading edge training in sales, objection handling, and sales scripts to effortlessly close sales Thu, 19 Jan 2012 06:28:02 +0000 hourly 1 http://wordpress.org/?v= http://www.saleschampion.com/eric-lofholm/sales-stories-part-1/642/comment-page-1/#comment-2 Beverly Bergman Mon, 20 Jul 2009 22:49:10 +0000 http://saleschampion.com/eric-lofholm/?p=25#comment-2 Sharing who you are by being vulnerable and telling true stories about yourself can make a huge difference in your bottom line -- and your personal satisfaction with your business relationships. Research indicates the more you share of yourself in your marketing copy, the better your sales results. It’s human nature for folks to prefer to associate with people we know, like and trust. And according to Joseph Campbell: “What is most personal is most universal.” People often relate based on things that may even seem trivial to you, such as where you grew up or your hobby. Sharing who you are by being vulnerable and telling true stories about yourself can make a huge difference in your bottom line -- and your personal satisfaction with your business relationships. Research indicates the more you share of yourself in your marketing copy, the better your sales results. It’s human nature for folks to prefer to associate with people we know, like and trust. And according to Joseph Campbell: “What is most personal is most universal.” People often relate based on things that may even seem trivial to you, such as where you grew up or your hobby.

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