This is one email you are going to want to read word for word. At the end of this email there are special instructions for you register for a conference call regarding this email.
Michael Gerber is one of the leading experts in the world on business. His best selling book, The E Myth, has helped businesses all over the world including mine. If you haven't read the book go to http://www.amazon.com and get your copy today.
Here is what Michael Gerber has to say about increasing sales results. This is an excerpt from The E Myth.
"Soft Systems
Things need to be sold.
And it's usually people who have to sell them.
Everyone in business has heard the old saw: 80 percent of our sales are produced by 20 percent of our people. Unfortunately, few seem to know what the 20 percent are dong that the 80 percent are not.
Well, let me tell you.
The 20 percent are using a system and the 80 percent are not.
A selling system is a soft system.
And I've seen such systems produce 100 percent to 500 percent increases in sales in almost no time!
What is a selling system? It's a fully orchestrated interaction between you and your customer that follows five primary steps:
Identification of the specific Benchmarks-or consumer decision points-in your selling process; The literal scripting of the words that will get you to each one successfully (yes, written down like the script for a play!);
The creation of the various materials to be used with each script; The memorization of each Benchmark's script; The delivery of each script by your salesperson in identical fashion.
A career development company we worked with put it in the hands of people with no experience, and revenues increased 300 percent in one year.
An advertising agency put it in the hands of people with no experience in either selling or advertising, and revenues increased 500 percent in 2 years.
A health spa put it in the hands of people with no experience, and revenues increased 40 percent-in two months.
If you put it to work in your company, it will do the same for you, no matter what kind of business you are in."
That is a powerful concept from Michael Gerber.
Warmly,
Eric Lofholm
Ps. Imagine having a powerful, persuasive written script for every sales situation you encounter. Appointment setting, referrals, closing, objection handling
Pps. The sooner you create your scripts the more money you make. The longer you procrastinate the more money you lose. Tick tock, tick tock.
Ppps. Find me on Twitter and Facebook
*Note: This is a great email to forward to others.