Leveraging Technology to Grow your Business

Leveraging technology is a great strategy to help you grow your business. In the new economy it is crucial to find ways to accomplish more results with less effort.

One of the best ways to do this is with technology.

Here are 5 ways I am leveraging technology in my business:

1. Blog
2. Online Community
3. Portal Site
4. Twitter
5. Ping.fm

Blog

My blog is one of my best leveraging tools right now.  Blogs can get great search engine rankings.  Type in "Sales Script Writing Techniques" on Google.  The last time I checked my blog was number 1 on Google for that search term and the blog has only been up for a few weeks.  One great technique you can do is create a blog in an untapped market.  I created the first script writing blog on the internet.  Perhaps you could identify a niche you are an expert in and create a blog around it.  Karen Sielski helped me create my 2 blogs.  If you would like to connect with Karen, visit her website Autopilot Online Success.

Online Community

I just launched www.saleschampioncommunity.com.  This is a sales social network for people that like the sales conversation.  I currently have about 700 members.  I see the community going to 10,000 people over time.  What is cool is the total cost of the community is less than $50 per month.  That is HUGE leverage.  If you would like to create your own community go to www.ning.com.  Michelle Price is the person who taught me how to set up a Ning site.  If you would like to connect with Michelle she has a profile on my www.saleschampioncommunity.com site.

Portal Site

My portal site is www.saleschampion.com.  You can access 4 of my main websites from this site.  The reason I created a portal site is so when I am marketing my 2 blogs, my main website, or my online community I can direct the prospect to one place that has an easy to remember domain name that is easy to spell.  www.ericlofholm.com is easy to remember but not easy to spell.  Check out www.saleschampion.com and you will get an idea of what I am talking about.

Twitter

I am sure you have heard about Twitter by now.  I am just learning about it.  It is a great way to get your message out at zero cost.  One great thing about Twitter is if people like your message they often will RT it.  Go to my portal site to follow me on Twitter.  The portal site is www.saleschampion.com

Ping.fm

This is a really neat site where you can load in your social networks so when you update Ping.fm it updates all your social network sites for you.

Leverage, leverage, leverage.

Success,

Eric Lofholm
Master Sales Trainer and Coach