Get Clients with 1 to 1 Email Marketing

Email marketing is a powerful strategy to get clients. I love email marketing!  There are many different ways to use it.  One way is a 1 to 1 email to a prospect.  In this blog post I will share with you how Patrick Snow brilliantly used this technique to land me as a client.  Let me set the stage.

In one of my public seminars I shared with the audience that I was writing a book.  Michael Price was in the audience.  On a side note Michael is great at helping people overcome fear.  Check him out at www.fearlessthinking.com.

Michael is one of Patrick Snow's clients.  Patrick is a book writing coach and is known as the Dean of Destiny.  Michael referred me to Patrick.  Patrick sent me the following email.

Subject Line:  Referred by Michael Price of Fearless Thinking...

Eric,

I am very impressed with your background and your web site!

One of my publishing clients, Michael Price has referred me to you.   He mentioned that he recently attended one of your workshops and learned of your goal of getting your book published in 2008?

As a best-selling author, and publishing coach, I can help you achieve this goal if you are serious about releasing your book this year.   I will be mailing you a copy of my book and publishing package for your review.    When you get a moment, please call or email if you are interested in a complimentary publishing consultation.

Respectfully:

Patrick Snow

www.CreateYourOwnDestiny.com
www.BestSellerPublishingCoaching.com

Let me share with you some of the brilliance of this email.  The most important thing in an email is the subject line.  He put Referred by.  That was very persuasive.

The next technique he used was flattery.  He started off the email by letting me know he was impressed with my background and my website.

He then offered me a complimentary publishing consultation.  The key here is he didn't try to sell me book writing coaching in the initial email.  He was simply offering a consultation.  I call this stage selling.  I teach my clients to always sell to the next step.  The next step in this case was a consultation.

Boost your Appointments with 1 on 1 Email Marketing!

During the consultation I signed up.  Patrick offered so much value to me as a client I now refer him to anyone I know that needs help getting their book done.

Think about how you can apply 1 on 1 email to boost your appointments.

I need your help.  I am committed to providing valuable tips that can help you make more sales in my blog.  Please share this blog with others.  This will help me and help the people you share it with.

Success,

Eric Lofholm

Master Sales Trainer & Coach