One of the most valuable ideas I have learned recently has benefited me in many ways.

When the economy is strong, it's easy just to keep on doing what you're doing. You're likely to get good results even though you're not working as effectively as possible.

In a down economy, it's much more difficult. You can put out the same effort, but not get the same result.

When the economy shifted in 2008, my business was affected. Our efforts as a company were not generating the same results.

We took action to make adjustments and very quickly, our results began to improve. One of the areas where we made a change was in the type of training we do. In the past, we were a seminar company. Most of the training we did was through live training events.

I Realized I Needed to Expand my Comfort Zone!

We also use conference calls to deliver training. But, one area where I resisted was in doing webinars. Many other trainers do webinars, but for whatever reason it was outside my comfort zone.

When the economy shifted, I realized I needed to find another way to deliver training that didn't require students to travel or for us to book a venue which adds an additional cost.

What strategy did I choose to implement? You guessed it! Webinars!

The funny thing is once I did the first one, I realized how easy it was. And now, we're delivering just as much training through webinars as we are through live training events.

But, this is not a conversation about webinars. It's a conversation about making changes in your business.

The big idea for you is that there's something you are resisting doing that could create a breakthrough in your business. What is that one thing that you know if you did it would increase your sales and profits?

Look for Ways to Optimize your Business!

The principle here is Optimize. You need to optimize your business. Look for opportunities to make a change that will help you to generate more leads, book appointments or close more sales. Look for opportunities to automate your work so you can earn Sleeping Money. That's money that comes in while you're sleeping!

What is one area of your business you can optimize now that would allow you to improve your results? Write it down and take action. Move at the the speed of instruction.