Have you ever been in a situation where you absolutely had to create revenue now? I have. Back in the spring of 2003 I was in one of those situations. Ironically it came at a time when I was achieving my greatest business success of my life up to that point. I had a staff of 20 people working for me. We were regularly getting over 500 people to attend our seminars…and then it all came crashing down.
I lost 19 of my 20 staff within 30 days. They either quit or I let them go. Because I lost my entire sales staff I was not able to generate enough money to cover the high overhead that I had. I closed my office down with 24 months left on a lease that I had to personally guarantee.
When I would wake up each day I felt like pulling the covers back over my head and wishing it would all go away. Have you ever been in a place like that before? One day an idea came to me that turned everything around. It was the exact idea that I needed at that moment. The idea was to focus on revenue producing activities.
What I realized was fear, panic, and worry was not going to make my situation any better. Worrying was not going to manifest money or sales. When the thought hit my mind “to focus on revenue producing activities” my next steps became clear.
My revenue producing activities were:
-Generate leads
-Set appointments
-Close sales
I started to focus on the activities that would produce revenue…and guest what? The money started coming in. It took me 18 months to turn my situation around and rebuild my company. What are your top 5 revenue producing activities? Have you been spending enough time on these activities? October 1 is in a few days. That is the first day of the 4th quarter. Make a decision today to focus on revenue producing activities in October.
I want to invite you to join me for a webinar my top 5 revenue producing ideas that I am doing on Friday, October 7 at 10 am pacific.
Click Here to register for the webinar
Here is a short video of me telling the story I just told you.
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