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One of my Best "Create Revenue Now" Ideas

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Have you ever been in a situation where you absolutely had to create revenue now?  I have.  Back in the spring of 2003 I was in one of those situations.  Ironically it came at a time when I was achieving my greatest business success of my life up to that point.  I had a staff of 20 people working for me.  We were regularly getting over 500 people to attend our seminars…and then it all came crashing down.

I lost 19 of my 20 staff within 30 days.  They either quit or I let them go.  Because I lost my entire sales staff I was not able to generate enough money to cover the high overhead that I had.  I closed my office down with 24 months left on a lease that I had to personally guarantee.

When I would wake up each day I felt like pulling the covers back over my head and wishing it would all go away.  Have you ever been in a place like that before?  One day an idea came to me that turned everything around.  It was the exact idea that I needed at that moment.  The idea was to focus on revenue producing activities.

What I realized was fear, panic, and worry was not going to make my situation any better.  Worrying was not going to manifest money or sales.  When the thought hit my mind “to focus on revenue producing activities” my next steps became clear.

My revenue producing activities were:

-Generate leads

-Set appointments

-Close sales

I started to focus on the activities that would produce revenue…and guest what?  The money started coming in.  It took me 18 months to turn my situation around and rebuild my company.  What are your top 5 revenue producing activities?  Have you been spending enough time on these activities?  October 1 is in a few days.  That is the first day of the 4th quarter.  Make a decision today to focus on revenue producing activities in October.

I want to invite you to join me for a webinar my top 5 revenue producing ideas that I am doing on Friday, October 7 at 10 am pacific.

Click Here to register for the webinar

Here is a short video of me telling the story I just told you.

Want to learn more?

Click here to read the rest of the newsletter

Filed Under: Closing, referrals, sales appointments, Sales Mindset, Sales Prospecting, sales scripting, Sales Success, Sales Systems, Videos

One of My Best Ideas to "Create Revenue Now"

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In this week's newsletter I will share one of the
best ideas I know to help you earn more revenue now.

1. Video of the Week

2. Social Media Training

3. Where is Eric?

4. Star of the Week

5. Sponsor of the Week

6. Quote

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1. Video of the Week
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Have you ever been in a situation where you absolutely had to
create revenue now? I have. Back in the spring of 2003 I was in
one of those situations. Ironically it came at a time when I was
achieving my greatest business success of my life up to that point.
I had a staff of 20 people working for me. We were regularly
getting over 500 people to attend our seminars...and then it all
came crashing down.

I lost 19 of my 20 staff within 30 days. They either quit or
I let them go. Because I lost my entire sales staff I was not
able to generate enough money to cover the high overhead that
I had. I closed my office down with 24 months left on a lease
that I had to personally guarantee.

When I would wake up each day I felt like pulling the covers
back over my head and wishing it would all go away. Have you
ever been in a place like that before? One day an idea came
to me that turned everything around. It was the exact idea that
I needed at that moment. The idea was...

If you would like to get the idea and the rest of the story click here

Success,

Eric Lofholm

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2. Social Media Training
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Social media is one of the newest and best tools
to generate a continuous stream of leads. Not only
that, you can develop stronger relationships with
people online through social media.

Get the skills you need to leverage social media.
Receive an amazing package of live training and
additional resources.

Both Rick Cooper and I will provide the training.
Rick is a Social Media Trainer who also leads my
social media efforts.

You'll learn how to get results using Facebook,
LinkedIn, Twitter and YouTube!

Get $533 in Social Media Training for only $47!

Click here for all of the details

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3. Where is Eric?
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Do you know anyone in any of these cities? Will you kindly forward them
this email and encourage them to sign up for the seminar in their city
so I can change their life.

How to Grow your Business Using Sales Scripts (Los Angeles, CA)
Featuring Eric Lofholm
Tuesday, October 4, 2011
7:00 pm - 9:00 pm
Radisson Hotel
4545 MacArthur Blvd.
Newport Beach, CA 92260
To register go to: http://www.saleschampion.com/GrowBizWithScripts/

How to Sell in the New Economy (Phoenix, AZ)
Featuring Eric Lofholm
Wednesday October 19
7:00 pm to 9:30 pm
Four Points by Sheraton Tempe
1333 South Rural Rd,
Tempe, AZ 85281
To register go to: http://howtosellintheneweconomy.com/

Promotion and Selling Made Easy Seminar (Marin County, CA)
Featuring Eric Lofholm & Jill Lublin
Wednesday, October 26
6:30 pm to 9:00 pm
Marriott Novato Courtyard
1400 N. Hamilton Parkway
Novato, CA 94949
To register go to: http://saleschampion.com/jill-lublin

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4. Star of the Week
*************************************************************

The Star of the Week is Rosie Bank. Rosie is a Diamond Protege
Mastermind client who started working with Eric in October 2009.
When she first started working with Eric she was successful in
her business, but wanted to take her business to the next level.

Her specialty is helping people live more successfully in their
bodies through better nutrition and lifestyle adjustments.

Rosie focused on getting her scripts done and this propelled her
to greater success in her business. Rosie said, "Working with Eric
is among the most significant things I have ever done as an entrepreneur!"

What she learned from Eric enabled her to be much more confident
in building and marketing her business and serving her clients.

Great job Rosie!

One of the skills she learned from Eric that made a difference is
Train the trainer. She describes it as taking everything she has
learned and deliberately teaching her team in network marketing
the most effective strategies.

Another tool that has been a great help is the Person of Influence
or POI Strategy. This powerful technique provides the opportunity
to work with someone who has a network of people. It creates leverage
through influence.

Rosie is an Author, Speaker and a Coach. She has also built a successful
team with USANA Health Sciences.

To learn more about Rosie and to receive her Health Tips newsletter,
go to: http://rosiebank.com/

For details about her book, "You, Inc." visit: http://you-inc.biz

Would YOU like to be the Star of the Week? Click here and share a win!
http://saleschampion.com/go/star/

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5. Sponsor of the Week
*************************************************************

Our sponsor of the week is Dave Iuppa, Director of the
Sales Scripting Division for Eric Lofholm International.

Dave has 40 years of experience in the high tech industry
including professional sales and sales management with companies
like IBM and Hewlett Packard.

Dave specializes in creating persuasive presentations that close.
He is available for one-on-one consulting including script critiques.

Having an effective sales script is critical to succeeding in
today’s economy.

Dave is available to do a very limited number of script critiques
in the month of October.

To request a free 30 minute script critique, click here

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6. Quote
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"You cannot change your destination overnight, but you can
change your direction overnight."

~Jim Rohn

Filed Under: Appointment Setting, Closing, Sales Mindset, Sales Prospecting, sales scripting, Sales Strategy, Sales Success

The Final Final Close - How To Handle Any Objection

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Many people fear the end of their sales presentation when they must ask for the order. Why? Because they don't know what their prospect is going to say. They worry because they are afraid the prospect will raise an objection they aren't prepared to answer effectively. In some cases they may avoid the sales presentation completely because they don't want to close.

If you don't have a confident and effective final final close, you are leaving money on the table. The final final close is the sentence you say when you are looking for a commitment from your prospect.

In this video, you'll see me role play and hear how I respond when David gives me a really really tough objection to my initial close.

You'll learn a script that tells you exactly what you can say, no matter what your prospect says.  This script can be used to effectively handle any objection.

Watch and enjoy!

YouTube Preview Image

Click the “Like” button below.

Get more free training and powerful sales scripts.

Warmly,

Eric

Filed Under: Closing, closing techniques, featured, sales scripting, sales scripts, Videos

Why Tiger Woods' Script was so Effective Today

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Tiger WoodsTiger Woods came out with his 3rd script since his car accident on his web site today.

His script was outstanding!

What made his script so good was he was vulnerable.

Here is a copy of his statement on his website.

“I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I've done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What's most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period. “

This afternoon my wife told me she really liked Tiger Woods statement today.  I asked her why she was telling me that.  She let me know she had just read the statement about above on his website.  She was moved emotionally by his statement.

You might have heard the statement, “People buy based on emotion and they justify it with logic.”

Rapport is the cornerstone of the sales process.  Tiger built a tremendous level of rapport with his statement by being vulnerable.

To me the most persuasive part of his statement was:

"After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person."

The reason why this is so persuasive is it is almost impossible to disagree with this statement.

In your sales presentations you want to make statements where the prospect will agree with you.  You want to get into a state of harmony with your prospect.

Another powerful thing about his statement is the news reported his statement.  Virtually everything I have read on the internet or watched on TV about his statement has been positive.  This is very different than his 2 previous website statements.  With his powerful script he changed thousands of conversations about him from negative to positive!

Always remember that a script is simply words in sequence that have meaning.  All of your communication is a script.

The better you get at communicating the more influence you will have.

Your ability to influence others impacts your ability to create what you want in your life.

To learn more about sales scripts go to my script writing blog at www.salesscriptblog.com.

Filed Under: featured, sales scripting, Scripting Tagged With: , , , ,

Part 2 - What we can learn from Tiger Woods' Script he put on his website today

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Tiger WoodsI am sure by now you have heard about the car accident that Tiger Woods was involved in last week.  Let me begin by saying I am a Tiger Woods fan.  I have never been interested in golf but I have always been interested in Tiger.  On Sunday Tiger issued a statement on his website.  That statement is considered web copy.  Web copy is a script.  Today Tiger issued another statement.

What really surprised me about Tiger's script was he chose to continue to ask for privacy.

Here is his statement.

"I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone.

Although I am a well-known person and have made my career as a professional athlete, I have been dismayed to realize the full extent of what tabloid scrutiny really means. For the last week, my family and I have been hounded to expose intimate details of our personal lives. The stories in particular that physical violence played any role in the car accident were utterly false and malicious. Elin has always done more to support our family and shown more grace than anyone could possibly expect.

But no matter how intense curiosity about public figures can be, there is an important and deep principle at stake which is the right to some simple, human measure of privacy. I realize there are some who don't share my view on that. But for me, the virtue of privacy is one that must be protected in matters that are intimate and within one's own family. Personal sins should not require press releases and problems within a family shouldn't have to mean public confessions.

Whatever regrets I have about letting my family down have been shared with and felt by us alone. I have given this a lot of reflection and thought and I believe that there is a point at which I must stick to that principle even though it's difficult.

I will strive to be a better person and the husband and father that my family deserves. For all of those who have supported me over the years, I offer my profound apology."

Tiger Woods is not just a person he is an industry.  He built his empire with well crafted, persuasive scripts.

Corporations loved him because his image of success helped them sell products.  His endorsement of their products was a part of their script.

Tiger gets paid $100 Million per year to endorse products because having his name in those companies scripts produces billions in sales.

His image is no longer gold to those companies.  In other words using Tiger Woods name in the company script is no longer going to produce the same level of sales.

Tiger most certainly some of his endorsements.

Be watching Tiger’s scripts in the future.  Based on those scripts you will be able to predict if the endorsement deals will come back.  (Assuming he loses them as I am predicting)

Always remember everything is a script.  A script is simply words in sequence that have meaning.

Filed Under: featured, Objection Handling, sales scripting, Scripting Tagged With: , , ,
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