The Real Reason People Buy: Benefits

Time after time, I see sales people make two critical mistakes when delivering their presentations. The first mistake is focusing on the features of what their […]

Business Black Belt Radio Show

I was recently interviewed by Burke Franklin on Business Black Belt Radio. Check it out here: http://bit.ly/radioel1213

Time Management Ideas

If you want to move your business forward, faster it is about making better choices with your time. Think about it. Each day the choices you […]

Remembering Sales Benefits and Re-living Positive Experiences with your Product

If you want to bring the sales benefits of your product or service to life, there are two powerful techniques you can use. You want to […]