Comments on: Benefit Sales Scripts Part 5: the Benefit-of-the-Benefit http://www.saleschampion.com/eric-lofholm/benefit-sales-scripts-benefit-of-the-benefit/659/ Leading edge training in sales, objection handling, and sales scripts to effortlessly close sales Thu, 19 Jan 2012 06:28:02 +0000 hourly 1 http://wordpress.org/?v= By: Veit http://www.saleschampion.com/eric-lofholm/benefit-sales-scripts-benefit-of-the-benefit/659/comment-page-1/#comment-24 Veit Tue, 25 Aug 2009 17:57:47 +0000 http://saleschampion.com/eric-lofholm/?p=108#comment-24 John, well said, "only" problem: most small business owners or even professional sales people don't really go far beyond features -- despite the feature-benefit thing being sales 101. (I'm serious, I train the sales-people for newspapers, the people who sell advertising space, and the majority, even the seasoned pros, are still fully feature-centric. Shocking) Veit .-= Veit´s last blog ..<a href="http://www.veitschenk.com/small-business-growth/how-to-run-a-small-business-17-tips-for-small-business-growth/" rel="nofollow">How To Run a Small Business — 17 Tips For Small Business Growth</a> =-. John, well said, "only" problem: most small business owners or even professional sales people don't really go far beyond features -- despite the feature-benefit thing being sales 101. (I'm serious, I train the sales-people for newspapers, the people who sell advertising space, and the majority, even the seasoned pros, are still fully feature-centric. Shocking)

Veit
.-= Veit´s last blog ..How To Run a Small Business — 17 Tips For Small Business Growth =-.

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